MKT501 - Marketing Management Final term paper

MKT 501

FINAL TERM 2011


SUBJECTIVE

[You must be registered and logged in to see this image.]
Question. By how many way information is trasmitted to a large numbers of customers through mass media?
Question. while marketing a conjoint analysis Mr. Ali come across that it is not working well in assessing the customer acceptance to the new product. He is of the view taht there is a fault while running the whole process of conjoint analysis being the student of management science .............? ye ni likha
Question. What are the activity included in the nonseeling time of sale person?
Question. How vertical marketing system differ from horizental marketing system.
Question. Describe the common advantage and disadvantage of observational research.
Question. Describe teh scope and requiremetn for conduction the quantitive marketing research.
Question. Enlist the inbound and outbound operation. Which are performed in the process of supply chain management.

My Today Paper,10:30

Total Q 69
3Question of 3marks n 4Question of 5marks
60%Mcq's were from old papers
[You must be registered and logged in to see this image.]
Q:diff of wholesaling n retailing?3marks
Q:scope n requirements of quantitive research?3marks
Q:How attractive TV commercial can be made?3marks

Q:packing n labeling is a integral part of product selling,how it can be useful for marketers?5marks
Q:channel structure?5marks
Q:define three biases of consumer decision making?5marks
Q:telemarketing se related tha....5marks

[You must be registered and logged in to see this image.]

Total Qs = 69
Total MCQs = 62

3 Qs having 3,3 marks
&
4 Qs having 5, 5 marks

Q1. Tactical activities 5/-
Q2. About nigotiation for 5 marks
Q3. Hindrance in new product development
Q4. Negative impact of media vehicle
Q5. Difference b/w selective and exclusive
[You must be registered and logged in to see this image.]
and onlyyyyyyyyyy 5 mcqs from past pprz[You must be registered and logged in to see this image.]

remaining all were new
mostly related from pricing...