Re: MKT501 - Marketing Management Final term paper

by Asad Mon Feb 14, 2011 1:13 pm

MKT501 Current Paper Subjective Questions

1) Define the five character stick of interview marks 3
2) Difference between publicity and public relation marks 3
3) world wide web is mass media define marks 5
4) retailer takes benefit of prince discrimination describe? marks 5

by Asad Mon Feb 14, 2011 1:13 pm

What is the difference in the qualitative and quantitative research?

What is the scope of quantitative research?

What do you think that what you have negotiation skills? What are the benefits of negotiation?

What are Inbound and outbound activities of retailers?

by **winnersgroup** Mon Feb 14, 2011 1:20 pm

FINALTERM EXAMINATION
Spring 2010
MKT501- Marketing Management (Session - 4)

by **winnersgroup** Mon Feb 14, 2011 1:20 pm

MKT_501 CURRENT PAPER

Total Question 53

MCQ’S 48

1. Suppose you are going to buy an item which is offered for Rs.5000. Consider these situations.

There is 10% discount.

There is 10% surcharge

Calculate price you are going to pay for the item in each case. 3

2. Advantage of publicity. 3

3. What is length of channel, structure of different channels? 5

4. How qualitative marketing research different from quantitative marketing research. 5

5. What are the effective advertisements? 5

by **winnersgroup** Mon Feb 14, 2011 1:21 pm

13-08-2010
Total Question 53
MCQ's 48
Subjective 5

1- You r going to purchase PC.Which channel of distribution you will use to purchase? (3 marks )

2- What r those constracts which link input and output actions in the customer decision making process according to Howard and Sheath? (3 marks)

3- The term Publicity and Public relation r interchangeable. Do u agree? ( 5 marks)

4- Internal analysis is used to evaluate the strength and weaknesses of company's internal environment. What factors a company need to evaluate while doing internal analysis? ( 5 marks)

5- Cell Phone and Video Games are mass media elements. Expalin with solid reason (5 marks)

by **winnersgroup** Mon Feb 14, 2011 1:21 pm

Q: how wholesaling differs from retailing ? 3 marks
Q: what are those construct that link the input and output actions in the consumer decision making process according to the model of Howard and Sheath ? 3 marks
Q: by how many ways information is transmitted to a large number of customers through mass media ? 5 marks
Q: "a corporate image should be consistent with the positioning of company's product , product line and brand "
critically evaluate this statement . 5 marks
Q: SWOT analysis is an important activity of a marketing manager to have an outlook of his business . however being a marketing manager , during this analysis if you may have confronted some errors . how would you recognize those errors and what steps you will take in order to resolve them ? 5 marks

by **winnersgroup** Mon Feb 14, 2011 1:22 pm

by **winnersgroup** Mon Feb 14, 2011 1:25 pm

FINALTERM EXAMINATION
Spring 2010
MKT501- Marketing Management (Session - 4)
Ref No:

Time: 90 min
Marks: 69

by **kamran** Tue Feb 15, 2011 2:51 pm

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by **kamran** Tue Feb 15, 2011 2:54 pm

Question. By how many way information is trasmitted to a large numbers of customers through mass media?
Question. while marketing a conjoint analysis Mr. Ali come across that it is not working well in assessing the customer acceptance to the new product. He is of the view taht there is a fault while running the whole process of conjoint analysis being the student of management science .............?
Question. What are the activity included in the nonseeling time of sale person?
Question. How vertical marketing system differ from horizental marketing system.
Question. Describe the common advantage and disadvantage of observational research.
Question. Describe teh scope and requiremetn for conduction the quantitive marketing research.
Question. Enlist the inbound and outbound operation. Which are performed in the process of supply chain management.
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by **winnersgroup** Tue Feb 15, 2011 2:55 pm

MKT 501
FINAL TERM 2011

SUBJECTIVE
Question. Different business situation where we can find Negotiation.
Question. How retailer use technology for improving their performance.
Question.
Suppose you are going to buy an item which is offered for Rs.5000.
Consider
these situations? There is 10% discount, There is 10% surcharge
Calculate price you are going to pay for the item in each case?
Question
How vertical marketing system differ from horizental marketing sysetm
Question
Nokia is market leader and Sony Ericson ............ age ne ata
Question.
Sale refor to as a systematic of repethe and measurable milestones by which a saleperson retailes hes offer enabling the buyer how to achieve the goal/......?
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by **kamran** Tue Feb 15, 2011 2:57 pm

Importance of maslow's theory of need for you as a marketer
Explain safety needs with examples
Differentiate operationalization and conceptualization
Quantitative marketing research scope and requirements
Placement of billboards
One question from mass media..

by Asad Sat Feb 19, 2011 11:44 am

MKT501
My 2day paper
Subjective Part:
Difference between sale and marketing.
Difference between Agent and Whole salemerchant.
Maslow Safety theory with four examples.
One question of price discrimination.
Types of negotations.

by Asad Sat Feb 19, 2011 11:44 am

total 69 questions

and my subjective paper was like that

1. Suppose you are going to buy an item which is offered for Rs.5000.
Consider
these situations? There is 10% discount, There is 10% surcharge
Calculate price you are going to pay for the item in each case?
2. Difference b/w Coprate media and streaming media
3. Difference b/w publicity and public relations?
4. responsibilities of marketing manger while making salogan
5. What are the factors that influence "Consumer Buying Behavior"?
6. Write the advantage of Advertising and how it is called a long lasting technique, Discuses

by **kamran** Sun Feb 20, 2011 7:58 pm

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by **kamran** Sun Feb 20, 2011 7:59 pm

MKT 501

FINAL TERM 2011

SUBJECTIVE

[You must be registered and logged in to see this image.]
Question. By how many way information is trasmitted to a large numbers of customers through mass media?
Question. while marketing a conjoint analysis Mr. Ali come across that it is not working well in assessing the customer acceptance to the new product. He is of the view taht there is a fault while running the whole process of conjoint analysis being the student of management science .............? ye ni likha
Question. What are the activity included in the nonseeling time of sale person?
Question. How vertical marketing system differ from horizental marketing system.
Question. Describe the common advantage and disadvantage of observational research.
Question. Describe teh scope and requiremetn for conduction the quantitive marketing research.
Question. Enlist the inbound and outbound operation. Which are performed in the process of supply chain management.

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