Internship Report / MBA Final Project of Coca Cola

TABLE OF CONTENTS
CONTENTS
1. Acknowledgement.
2. Mission statement
3. Introduction.
4. Coca Cola.
a. Coca Cola International.
b. History.
5. Management.
6. Market share.
7. Financial report.
8. Dividends and Cash Plan.
9. Products.
10.Strategic planning.
11.Bottlers owned by Coca cola
12.Coca Cola Pakistan.
13.Major Competitors
a. Pepsi
b. History.
c. Financial assets.
· Market share.
· Financial report.
· Products.
· Methodology
14.Some basic information regarding marketing of coke
a. Target market:
b. Major segments:
c. Factors effecting sales:
d. Major competitors:
e. Strategies of quality:
f. Threats from competitors:
g. Targets that would like to attain:
h. Expanding target market
i. Threats and opportunities for price:
j. Strategies of getting goals i.e. “high profits”:
k. Marketing strategy:
l. Expectations for the coming year:
m. How coke determine the yearly budget:
15.Marketing strategies
16.Pest analysis
.

Total Pages 48

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