MKT624 - Brand Management final term paper

Explain what is positioning3
Diffrent type of mkt communication?5
Total 64
Entrant and exit drivers explain5
Mcq sary chapter se thay.
Brand architecture explain?3
How can we analyze a brand via brand image?
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Total Questions 64 Time 2:00 Hours

MCQ's 58

Subjectives Questions 6


MCQ's were all conceptual did not repeated from previous papers

while Questions repeated given below

Q1- Brand can be Analyzed by Brand Picture Explain? 3 Marks

Q2-Describe briefly Trade Promotion Marks 3

Q3:Quality of a Good Copy Marks 3

Q4: Brand Asset by scot devis 3 Marks

Q5: About Copy Strategy and Net Impression 5 Marks
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Q6:Difference between Consumer promotion Trade Promotion Marks 5
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Q7:what is Consumer Revolt
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Paper Repeat hua tha 2009 se only subjective questions objective pata nai kahan se diay thay well all were Conceptual [You must be registered and logged in to see this image.]