MKT501 - Marketing Management Final term paper

total 69 mcq

3 question , of 3 marks

4 questions of 5 marks.

all mcq's repeated.

1. Differentiate between Operationalization and Conceptualization

2. name selling techniques.

3. how can a company motivate channel members.

4. how automation systems can be used to see the performance of the sales force.

5.Differentiate between observational and experimental technique in marketing research.

6.Differentiate between public relation and publicity.

7. factors which can influence change in price of a product.

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Question. By how many way information is trasmitted to a large numbers of customers through mass media?
Question. while marketing a conjoint analysis Mr. Ali come across that it is not working well in assessing the customer acceptance to the new product. He is of the view taht there is a fault while running the whole process of conjoint analysis being the student of management science .............?
Question. What are the activity included in the nonseeling time of sale person?
Question. How vertical marketing system differ from horizental marketing system.
Question. Describe the common advantage and disadvantage of observational research.
Question. Describe teh scope and requiremetn for conduction the quantitive marketing research.
Question. Enlist the inbound and outbound operation. Which are performed in the process of supply chain management.

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MKT 501
FINAL TERM 2011

SUBJECTIVE
Question. Different business situation where we can find Negotiation.
Question. How retailer use technology for improving their performance.
Question.
Suppose you are going to buy an item which is offered for Rs.5000.
Consider
these situations? There is 10% discount, There is 10% surcharge
Calculate price you are going to pay for the item in each case?
Question
How vertical marketing system differ from horizental marketing sysetm
Question
Nokia is market leader and Sony Ericson ............ age ne ata
Question.
Sale refor to as a systematic of repethe and measurable milestones by which a saleperson retailes hes offer enabling the buyer how to achieve the goal/......?






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My Today MKT501 paper

Total 62 MCQ

All MCQ are from the past papers and 10 mcqs from mid term repeated and other mcqs from the past papers

Only there are 20 new Mcqs from the 40 to 45 lec

but easy

3 question of 3 marks

4 question of 5 marks



1) What are the advantages of the Publicity? 3 marks

2)How you evaluate that Billboard placement can be possible? 3 marks

3)Define the Constracts process between the consumer behavior Model? 3 marks

4) What is Qualitative marketing research and also describe the approaches of the qualitative marking research ?5 marks

5) How you consider the Retail pricing and describe any two strategies which retailer used when he is setting the price policies?5 marks

6) Write the advantage of Advertising and how it is called a long lasting technique, Discuses? 5 marks

7) Pricing is very important But how its decision for the markerters is very difficult, Discuses with stable example? 5 marks

BEST OF LUCKS





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MKT-501 Current 2011



Question No: 49 ( Marks: 3 )
Can a person reach self-actualization without meeting the lower level of needs? Briefly explain it.

Question No: 50 ( Marks: 3 )
What are the different functions performed by the wholesalers?


Question No: 51 ( Marks: 5 )
The main focus of small businesses lies in publicity than public relations, why so?

Question No: 52 ( Marks: 5 )
Why studying consumer behavior is important for marketers?

Question No: 53 ( Marks: 5 )
While starting the process of negotiation what points will you keep in mind during the process of negotiation?

Question No: 49 ( Marks: 3 )
How the performance of a supply chain can be measured? Mention any three points.

Question No: 50 ( Marks: 3 )
What is the purpose of marketing research?

Question No: 51 ( Marks: 5 )
A company is using sales force automation system and aims to increase customer’s satisfaction. How sales force automation system can be helpful in attaining customer’s satisfaction?

Question No: 52 ( Marks: 5 )
How public relations are helpful in creating goodwill for organizations?

Question No: 53 ( Marks: 5 )
Differentiate between economic and psychological models.




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Aoa all. I attempted my mkt ppr today. Almost 6,7 mcq were new. Subjective portion I remember is as follows:-

Explain situations where a company may NOT need to have a distribution channel. 3marks

Explain why non profit organizations need to do SWOT analysis. 3marks

Explain safety needs. give atleast 4 exapmles. 5marks

explain why promotion is a weak area of wholsalers. 5marks

Cell phones n video games have now become mass media. Justify this with logical reasons. 5marks


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TOTAL 91 MARKS 2 HOURS TIME

62 MCQS AND 7 LONG QUESTIONS 3 MARKS THREE QUESTIONS 5 MARKS FOUR QUESTIONS

80% MCQS FROM PAST PAPERS AND QUIZ FILE



Following are subjective questions

Q#1- Proper planning is necessary to make a negotiation successful how one should plan for negotiation? (3 MARKS)

Q#2- Why Retailers have more power over their suppliers? (3 MARKS)

Q#3- What are the factors that influence "Consumer Buying Behavior"? (3 MARKS)

Q#4- What is Effective advertising? (5 MARKS)

Q#5- What are three distinct types of stimuli in consumer environment acting as input variable for for the customer to provide information about specific product? (5 MARKS)

Q#6- You are being ordered to find key uncertainties in the business by using the process of scenario planning. What criteria you will adopt to find out the key uncertainties? (5 MARKS)

Q#7- "A corporate image should be consistent with the positioning of company's product, product line and Brand."

Critically evaluate this statement. (5 MARKS

Q: why retailer have some power over suppliers ? 3 marks
Q: swot analysis ? 3 marks
Q: advertising benefits ? 5 marks
Q: why public relation compulsory for company ? 5 marks
Q: model of herbet simon . why we have irrelational buying ? 5 marks

difference between qulitative and quantitative 3 marks
consumer's behaviour enviornment function 3 marks
vertical and horizontal define two situation are give 5 marks
bing a market manager why you want to tv ads after place the product give your arrguments 5 marks

mera aj paper tha 9:30 per
tatal Q 53 thy
48Mcq's 2Q 3marks k 3Q 5marks k
lengthy questions
Q:how wholesaling differ from retailing?(3marks)
Q:for what purposes marketing research can be used?(3marks)
Q:what are the reason of need mass media?(5marks)
Q:strategic activities of supply chain management?(5marks)
Q:three stage of stimuli in consumer environment?(5marks)

Question1:what are the tactics of Supply Chain Management in their role? 5 marks
Question2:what are the difference in marketing or seles? 5 Marks
Question3:What are the advantages and disadvantages of Observational Research? 5 Marks

And I have Forgotten mine rest of the two questions having 3 Marks.

MKT501 Current Paper Subjective Questions

1) Define the five character stick of interview marks 3
2) Difference between publicity and public relation marks 3
3) world wide web is mass media define marks 5
4) retailer takes benefit of prince discrimination describe? marks 5