E-Commerce; Advertising Strategy Of World Companies

by Jaffar Saeed Thu Jun 21, 2018 3:38 am

[You must be registered and logged in to see this image.]

-Classification of E-Commerce- Classification of E-Commerce is commonly done isbased on the nature of thetransaction. The following types canbe distinguished:

• Business-to-business (B2B). MostE-Commerce is currently implemented B2B type. E-Commerce transaction type includesiOS described earlier as well asinter-organizational transactionsconducted in the electronic market. For example, Wal-Mart with Warner-Lambert.

• Business-to-consumer (B2C). This is a retail transaction with individual buyers. Amazon.com typical buyer is a consumer, or a customer. Other examples, such as Barnes& Nobles, Cisco, Dell, Compaq, and so on.

• Consumer-to-consumer (C2C). In this category, a consumer sells directly to anotherconsumer. An example is when there are individuals who make a sale in classified ads (eg, [You must be registered and logged in to see this link.] the property residential homes, cars, and so on. Advertise your services on the internet and sell knowledge and expertise is anotherexample of C2C. number of auction websites allow individuals to enter items to be includedin the auction. Finally, many individuals who use the intranet and network organizations toadvertise items for sale or also offer a variety of services. Another famous example iseBay.com, the auction company.

• Consumer-to-business (C2B). Included in this category are individuals who seek sellersand individuals who sell products or services to the organization,, interact with them, andagree on a transaction.

• Nonbusiness E-Commerce. Nowadays more and more number of non-business organizations such as academic institutions, nonprofit organizations, religious organizations, social organizations, and governmental agencies are using various types ofE-Commerce to reduce costs (eg, repair purching) or to improve operations and servicespablik . (Please note that in the previous category, the ordinary business terms withorganizational change).

• Intrabusiness (Organizational) E-Commerce. Are included in this category are all theinternal activities of the organization, the bias is run on the Internet, which involve the exchange of goods, services or information. Activity levels are covered may vary, the company began selling products to workers, to online training and trimming costs. Note thatwhat the authors refer to as IOS is a part of the B2B. Electronic market, on the other hand, can be associated with B2B or B2C.