MKT501 Current Online Quiz No. 3

Quiz will cover video lecture no. 1 to 32

Schedule
Opening Date and Time
Jun 16, 2011 At 12:01 AM (Mid-Night)

Closing Date and Time
Jun 20, 2011 At 11:59 PM (Mid-Night)

24 hours extra time is not available

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File name: MKT501 Online Quiz-Lecture#1 to 38x.pdf File size: 2.81 MB(skip ad)





another unsolve quiz




Which of the following is a type of price discrimination in which price varies according to quantity sold?

Forth degree price discrimination
Third degree price discrimination
Second degree price discrimination
First degree price discrimination






The decisions regarding bundling of a product are related to:

Product
Price
Distribution
Promotion






In which of the following companies reduce price for bulk purchases?


Seasonal discount
Trade discount
Quantity discount
Cash discount




Which of the following is NOT a part of consumer adoption process?

Convenience
Trail
Evaluation
Interest






The simplest level of distribution channel, that of direct contact with no intermediaries involved, is known as the ___________ channel.


Three-level
Two-level
One-level
Zero-level





Retailers are considered under which of the following environment?

Broad
Weak
Task
Competitive






Which of the following is included in task environment?

Economy
Technology
Media
Promotion






A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy?

Differentiation strategy
Cost leadership strategy
Market dominance strategy
Market segmentation strategy






stands for what?

Internal marketing communication
Integrated marketing communication
Integrated managing company
Internal marketing community






What is the mutual activity of negotiation and decision making?

Compromise seeking
Common objective
Conflict between parties
Presence of influence






Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category?

Line extension
Co- branding
Brand extension
Multibranding






A product is showing rapidly rising sales and profits are also high. Identify the product is at:

Introduction stage
Growth stage
Maturity stage
Decline stage






If it costs a firm Rs. 600 to produce 4 units and Rs. 670 to produce 5 units. Rs. 70 will be:

Fix cost
Marginal cost
Total cost
Average cost






Which of the following is NOT a part of broad environment?

Economy
Demographics
Technology
Corporate culture






Logistics is about which of the followimg?

Storage
Transport
Purchasing
All of the given options






Which of the following type of price discrimination can be seen in any market where excess capacity needs to be eliminated?

First degree discrimination
Second degree discrimination
Third degree discrimination
Forth degree discrimination






Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?

Customer complaints database
Exit interviews
Web and telephone information hotlines
Business Analysis






_________ consists of the sale of merchandise to retailers, to industrial, commercial, institutional, or other professional business users or to other wholesalers and related subordinated services.

Retailing
Wholesaling
Sales promotion
Direct selling






Which of the following takes place at retailer’s end?

Promotion
Placing
Pricing
Exchange






Which of the following is considered as dead end of distribution?


Promotion
Warehousing
Wholesaling
Retailing






Which of the following is the function performed by channel members?


Negotiating with buyers
Promotion
Information gathering
All of the given options





A secondary use package can best be defined by which of the following?

Can be used as a promotional tool
Can be reused for purposes other than its initial use
Facilitates transportation, storage, and handling for middlemen
Is recyclable and environmentally safe






Which of the following is TRUE about marketing concept?

The customer is always right
Business is about making money
Sell, sell, and sell
Keep prices low






Advertising is used by which of the following?


Business firms
Nonprofit organizations
Professionals
All of the given options





Insurance service would BEST be described as which kind of a product?


Convenience
Unsought
Specialty
Durable






Which of the following is an advantage of sales promotion?

Increase sales in long run
Decreases consumer traffic
Create awareness about product
Increase sales in short term






Identify the sales promotion technique in which price of a product is temporally reduces to increase sales.

Contests
Loss leader
Free samples
Coupons






An event designed to attract the public's attention to the promoters is known as:


Press release
Public relation
Publicity stunt
Publicity





The growth stage of a product life cycle is associated with:

Rapidly rising sales
Low sales
Declining sales
Low profit






Which of the following is used to segment and analyze consumer’s buying behavior?

Promotional mix
Integrated marketing communication
Marketing communication
Customer database







Tight cost control is associated with which of the following strategy?

Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy






Cost that vary directly with the level of production are referred to as _____.


Fixed cost
Unit cost
Total cost
Variable cost





Which of the following method is mostly used in the retailing?

Courier service
Online shops
Self-service
Counter-service






Identify the type of packaging for ice creams.

Primary packaging
Secondary packaging
Transport packaging
Decorative packaging






Which of the following is NOT a type of vertical integration?

Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration






Which of the following is the best example of a product that is suitable for sampling?

Shampoo
Ceiling fan
Leather briefcase
Lawn furniture






Non-commercial billboards are used by which of the following?

Service providing organizations
Non-profit groups and government
Capital goods producing organizations
Consumer goods producing organizations







Modes of selling include all except:

Public relations
Direct sales
Multi-level marketing
Industrial sales






Today’s sales person should be most concerned with:

Being visible to upper management
Generating the maximum possible commission
Selling whatever is available
Helping customers to select the correct product






In term of marketing mix, a television show like Tariq Aziz show is an example of:


Product
Price
Place
Promotion



Which of the following is a type of price discrimination in which price varies according to quantity sold?

Forth degree price discrimination
Third degree price discrimination
Second degree price discrimination
First degree price discrimination






The decisions regarding bundling of a product are related to:

Product
Price
Distribution
Promotion






In which of the following companies reduce price for bulk purchases?


Seasonal discount
Trade discount
Quantity discount
Cash discount




Which of the following is NOT a part of consumer adoption process?

Convenience
Trail
Evaluation
Interest






The simplest level of distribution channel, that of direct contact with no intermediaries involved, is known as the ___________ channel.


Three-level
Two-level
One-level
Zero-level





Retailers are considered under which of the following environment?

Broad
Weak
Task
Competitive






Which of the following is included in task environment?

Economy
Technology
Media
Promotion






A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy?

Differentiation strategy
Cost leadership strategy
Market dominance strategy
Market segmentation strategy






stands for what?

Internal marketing communication
Integrated marketing communication
Integrated managing company
Internal marketing community






What is the mutual activity of negotiation and decision making?

Compromise seeking
Common objective
Conflict between parties
Presence of influence






Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category?

Line extension
Co- branding
Brand extension
Multibranding






A product is showing rapidly rising sales and profits are also high. Identify the product is at:

Introduction stage
Growth stage
Maturity stage
Decline stage






If it costs a firm Rs. 600 to produce 4 units and Rs. 670 to produce 5 units. Rs. 70 will be:

Fix cost
Marginal cost
Total cost
Average cost






Which of the following is NOT a part of broad environment?

Economy
Demographics
Technology
Corporate culture






Logistics is about which of the followimg?

Storage
Transport
Purchasing
All of the given options






Which of the following type of price discrimination can be seen in any market where excess capacity needs to be eliminated?

First degree discrimination
Second degree discrimination
Third degree discrimination
Forth degree discrimination






Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?

Customer complaints database
Exit interviews
Web and telephone information hotlines
Business Analysis






_________ consists of the sale of merchandise to retailers, to industrial, commercial, institutional, or other professional business users or to other wholesalers and related subordinated services.

Retailing
Wholesaling
Sales promotion
Direct selling






Which of the following takes place at retailer’s end?

Promotion
Placing
Pricing
Exchange






Which of the following is considered as dead end of distribution?


Promotion
Warehousing
Wholesaling
Retailing






Which of the following is the function performed by channel members?


Negotiating with buyers
Promotion
Information gathering
All of the given options





A secondary use package can best be defined by which of the following?

Can be used as a promotional tool
Can be reused for purposes other than its initial use
Facilitates transportation, storage, and handling for middlemen
Is recyclable and environmentally safe






Which of the following is TRUE about marketing concept?

The customer is always right
Business is about making money
Sell, sell, and sell
Keep prices low






Advertising is used by which of the following?


Business firms
Nonprofit organizations
Professionals
All of the given options





Insurance service would BEST be described as which kind of a product?


Convenience
Unsought
Specialty
Durable






Which of the following is an advantage of sales promotion?

Increase sales in long run
Decreases consumer traffic
Create awareness about product
Increase sales in short term






Identify the sales promotion technique in which price of a product is temporally reduces to increase sales.

Contests
Loss leader
Free samples
Coupons






An event designed to attract the public's attention to the promoters is known as:


Press release
Public relation
Publicity stunt
Publicity





The growth stage of a product life cycle is associated with:

Rapidly rising sales
Low sales
Declining sales
Low profit






Which of the following is used to segment and analyze consumer’s buying behavior?

Promotional mix
Integrated marketing communication
Marketing communication
Customer database







Tight cost control is associated with which of the following strategy?

Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy






Cost that vary directly with the level of production are referred to as _____.


Fixed cost
Unit cost
Total cost
Variable cost





Which of the following method is mostly used in the retailing?

Courier service
Online shops
Self-service
Counter-service






Identify the type of packaging for ice creams.

Primary packaging
Secondary packaging
Transport packaging
Decorative packaging






Which of the following is NOT a type of vertical integration?

Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration






Which of the following is the best example of a product that is suitable for sampling?

Shampoo
Ceiling fan
Leather briefcase
Lawn furniture






Non-commercial billboards are used by which of the following?

Service providing organizations
Non-profit groups and government
Capital goods producing organizations
Consumer goods producing organizations







Modes of selling include all except:

Public relations
Direct sales
Multi-level marketing
Industrial sales






Today’s sales person should be most concerned with:

Being visible to upper management
Generating the maximum possible commission
Selling whatever is available
Helping customers to select the correct product






In term of marketing mix, a television show like Tariq Aziz show is an example of:


Product
Price
Place
Promotion