MGT503 Assignment No. 2 Fall 2011

Global Experts Co. Case:
Global Experts Co. designs and develops innovative game applications based on customer
feedback and requirements. After each delivery, the customer’s feedback is taken as a measure
of performance of the development team. This feedback, quantified as the level of customer
satisfaction, is tied to the development team’s pay for performance system.
Three basic objectives have been set for the development team’s effective performance:
 To deliver the end product with minimum or no flaws
 To achieve the target within due date
 To ensure best after-sales services
However, the development team faced a major dilemma. In most of the projects, the customers’
requirements were vague and the team required more time to clarify necessary issues. This
sometimes translated into projects being late and bad after-sales services, which meant an
adverse impact on the team’s compensation. Ultimately the project manager, who had to face a
lot of dissatisfied customers, team members and management, decided to resign.
Questions:
1. Based on your understanding and knowledge of the characteristics of well-designed
goals, you are required to briefly state what is the problem with the objectives that
have been set for the development team? (For word limit, refer to instructions
section given below) (10 marks)
2. Give two suggestions for how this issue can be resolved? Provide proper reasoning in
favor of your suggestions. (For word limit, refer to instructions section given below)
(20 marks)
Important Instructions:
Please read the following instructions carefully before attempting the assignment solution.
Deadline:
 Make sure that you upload the solution file before the due date. No
assignment will be accepted through e-mail once the solution has been
uploaded by the instructor.
Formatting guidelines:
 Use the font style “Times New Roman” and font size “12”.
 It is advised to compose your document in MS-Word 2003.
 Use black and blue font colors only.
Solution guidelines:
 Use bullet points to highlight major points.
 Maximum word limit is 100 for each question.
 Use APA style for referencing and citation. For guidance search “APA
reference style” in Google and read various website containing
information for better understanding or visit
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 Every student will work individually and has to write in the form of an
analytical assignment.
 Give the answer according to question, there will be negative marking
for irrelevant material.
 For acquiring the relevant knowledge don’t rely only on handouts but
watch the video lectures and use other reference books also.
Rules for Marking
Please note that your assignment will not be graded or graded as Zero (0) if:
 It has been submitted after due date
 The file you uploaded does not open or is corrupt
 It is in any format other than .doc (MS. Word)
 It is cheated or copied from other students, internet, books, journals etc…