MKT624 BRAND MANAGEMENT - Quiz No. 1

by ali Sat Apr 16, 2011 6:44 pm

MKT624 BRAND MANAGEMENT - Quiz 1
15 APRIL

Question # 1 of 15 ( Start time: 09:06:05 PM ) Total Marks: 1
To fill the financial contribution gap, brand managers use different strategies EXCEPT:
Select correct option:

Expand markets and availability
Improve distribution
Improve communication
Improve supply chain management

Question # 2 of 15 ( Start time: 09:07:32 PM ) Total Marks: 1
Which one of the following is the characteristic of brand strength?
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Price premium
Patents and rights
Perceived brand personality
Brand reputation

Question # 3 of 15 ( Start time: 09:08:54 PM ) Total Marks: 1
__________ is a reflection of what we projected to send to the public.
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Brand identity
Brand function
Brand image
Brand positioning

Question # 4 of 15 ( Start time: 09:10:20 PM ) Total Marks: 1
Financial objective deals with __________.
Select correct option:

Revenue growth
Winning greater market share
Overtaking competitors on quality
Staging innovations

Question # 5 of 15 ( Start time: 09:11:41 PM ) Total Marks: 1
A brand manager is responsible for the destination planning of the brand in terms of its future movements related to all, EXCEPT:
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Marketing research
Distribution improvements
Overtaking competition
Markets to serve

Question # 7 of 15 ( Start time: 09:12:50 PM ) Total Marks: 1
Which one of the following is the part of brand management process?
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Manage product
Manage categories
Manage brand
Manage customer

Question # 8 of 15 ( Start time: 09:13:28 PM ) Total Marks: 1
If a market is very mature, the challenges are:
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Intense
Weak
Concentrated
Deep

Question # 9 of 15 ( Start time: 09:14:25 PM ) Total Marks: 1
Which of the following is driving force for customers’ focal point?
Select correct option:

Brand picture
Brand image
Brand value
Brand persona

Question # 10 of 15 ( Start time: 09:15:32 PM ) Total Marks: 1
A chain of schools cannot create perceptions of good quality education to children unless its program of teaching relates to the central values of:
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Children
Parents
Teachers
Society

Question # 11 of 15 ( Start time: 09:16:36 PM ) Total Marks: 1
The business growth that takes place because of the internal working of the different parts within an organization is known as which of the following?
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Acquisition
Organic growth
Rapid growth
Licensing

Question # 12 of 15 ( Start time: 09:17:42 PM ) Total Marks: 1
Brands are acknowledged and recognized on the basis of their:
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Functionality
Quality
Loyalty
Reputation

Question # 13 of 15 ( Start time: 09:19:12 PM ) Total Marks: 1
Which of the following is created by management for the consumer and for the company through good brands:
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Value
Price
Cost
Rate

Question # 14 of 15 ( Start time: 09:20:17 PM ) Total Marks: 1
Brand picture is based on which one of the following?
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Brand image
Brand value
Brand mission
Brand vision

Question # 15 of 15 ( Start time: 09:21:41 PM ) Total Marks: 1
Which of the following is a strategic process in which all departments must get together in offering value?
Select correct option:

Brand management
Product Management
Marketing Management
Sales Management