MKT501 GDB no. 1

Case:
GloAim is a software house in Pakistan; they developed a video game (Glodoll) for kids in 2001. The prototype of the game was developed and tested in various play stations in Pakistan. At the testing stage, it had been seen that the video game had the longest "play value". The product was introduced in the market; after only six months, GloAim sold 30 million copies of the video game. Soon after such a huge response, sales were almost completely stopped. However, they made sales of $50 millions.

The product life cycle of the video game was not long as basic products have typical long product life cycle. GloAim developed and tested the prototype during the product development stage, but they sidestepped the introduction stage. As it is mentioned above there were rapid sales, and the video game quickly approached the growth stage. Here again, they skipped the maturity stage and directly went into the decline stage.


Discussion Question:

GloAim's video game (Glodoll) did not follow the traditional product life cycle. Do you think products can be successful if they do not follow the typical product life cycle?


Important Instructions:

1. Your discussion must be based on logical facts.
2. Your comments on the topic should not exceed 300 words.
3. The GDB will remain open for 3 working days/ 72 hours.
4. Do not copy or exchange your answer with other students. Two identical / copied comments will be marked Zero (0) and may damage your grade in the course.
5. Obnoxious or ignoble answer should be strictly avoided.
6. Questions / queries related to the content of the GDB, which may be posted by the students on MDB or via e-mail, will not be replied till the due date of GDB is over.

Ø For Detailed Instructions please see the GDB Announcement

.PRODut life cycle is too important for success of a product but its not implement on all product .
the products can be successful even if they do not follow the traditional PLC. the example is Coca Cola and Pepsi. these products from decades have not reached the decline stage. games have shorter PLC so in my opinior all those product which are having the shorter PLC if they skip some stages from PLC they can be sucessfullProducts that do not obey the product life cycle are those with good brand identity and equity.
Most businesspeople are familiar with the product life cycle concept. This concept states that a product has a predictable life cycle from birth to death. But critics of the life cycle concept believe that products with high identity and brand equity do not necessarily follow the inevitable arc of t
Definition
The life of a product has four distinct stages. During the introduction stage, a product hits the market, and then strives to survive by increasing brand awareness. In the growth stage, the product attracts many more buyers, sales increase dramatically, and the product develops a distinct following. During the maturity stage, the product has stable sales and a reliable revenue and profit stream. During the decline stage, sales fall off and revenues and profits decline.
Strategies for Different Stages
Practitioners of the life cycle concept believe that to market a product, all that is required is to know where that product is in the life cycle. For example, if a product is in the growth stage, the action marketing plan would include adding more product features, entering new market segments or increasing distribution.