ENG 301 Assignment No. 1 Solution

Communication that takes place outside the organization is called external communication. The right letter, proposal, report, telephone call, or personal conversation can win back an angry customer, create a desire for a firm’s product or services, encourage collections, motivate performance, and in general, create goodwill. Yes it is marketing of a business organization.  Things like establishing a brand, marketing your products and services, advertising, working on things like public relations, media management and even businesses dealings with customers or other firms fall in the category of external communication. it ultimately contributes to the growth of your business. Thus, business communication is an integral aspect that will help you go ahead and establish yourself.