MGT301 - Principles of Marketing Final term

My today paper
MGT301
69 Question
4 question (5 marks)
3 question (3 marks)
62 mcqz
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1. Three step global strategy (3)
2. reach, frequency and impact (3)
3. Advertising objectives (3)
4. development and marketing strategies for product and services (5).
5. One of the disadvantages of personal selling is the high cost in maintaining this type of promotional effort. Discuss it by giving your views regard cost (5)
6. five strategies for doing international business (5)
7. last question yad nhe. mass marketing ce related tha.(5)
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paper timing 7:30 am
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time for papaer is 2 hrs total 69 questions...
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Advantages of internet in marketing (3)
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Negative affect of marketing on society(5)
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Marketing Process(5)
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62 Mcqz all from past papers

Total 69 Questions
62 MCQs (each 1 mark)
4 Questions (5 marks)
3 Questions (3 marks)
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What is meant by franchise? What type of vertical marketing system it is?
Briefly explain your answer with an example. (5 marks)
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Define and differentiate between Catalog Marketing, KIOSK Marketing and Database Marketing. (5 marks)
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What are the broad ways or areas in which the internet has changed the conventional marketing? (5 marks)
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What would a researcher need to know about drawing conclusions about large groups of consumers by studying a small sample of the total population and how many kinds of samples will be studied by researcher? (5 marks)
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What are the different basic strategies that the firm uses to position themselves against their competitors? (3 marks)
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During the course of action, there may arise some conflicts with in the distribution channel. Name and define these conflicts. (3 marks)
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Identify major functions of Public Relations? (3 marks)
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bcg and what are all possible sbu's in bcg
personal selling advantages and disadvantaGES
three step global strategy
setting advertising objectives .... kyon imp hain ???
reference groups
sale person quality ..tha ..
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aik yaad nahiiiiiiiiiiiiiiii ....
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end ke chaps boht boht achy se karna ....
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advertising, personal selling, pricing, sale promotion,
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mcqs mix thy but end or pricing and mid mein se mix se ....

Time=2 hrs
Total questions= 69

62 mcqs
7 shrts
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q1 = Advertising objectives from company to company
mention the different objectives that marketer can
have while designing their advertising stratgies (3)
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q2= how has e-commerce benefited the buyers (3)
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q3= mention any three goals of trade promotion (3)
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q4= what do you understand by the term customer database?
identify that in how many way the companies use their database (5)
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q5= briefly define e-commerce e-business and e-marketing.
how can you differentiate b/w e-commerce and e- business(5)
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q6= enlist and explain any five of the 8 universal market functions(5)
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q7= full services of wholesalers and how many types of
wholesalers(5)
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Today,,,MGT301 descriptive questions..


1-Virtual Communities.
2-Core Marketing Concepts.
3-Territoria/Product Sales force structure.
4-How to promote company product.
5-E-Commerce benifits to buyers.
6-Selection of Media type.
7-Selling agents.

MGT301
62 MCQs
Kuch past paperz se thy
Subjective

1. What is Black box? Its step? (3)
2. Define Media Advertisement? (3)
3. Why Multichannel Distribution is popular now a days (3)
4. Define Global Strategies (5)
5. What are the levels in introducing a new product or service in a market? (5)
6. Training is important to increase the selling skills Discuss (5)
7. What values channel members adding when transmit the product 4m producer 2 consumer? (5)

thanks to all.