Talking Heads – Musharaf Hai, MD, L’Oréal Pakistan

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GMT - 2 Hours Talking Heads – Musharaf Hai, MD, L’Oréal Pakistan

Post by News Poster on Fri Dec 20, 2013 5:59 pm

Aurora asked Pakistan’s leading corporate heads: Given the prevalence of Indian and regional adaptations do you feel Pakistani agencies are capable of coming up with big ideas?
“We have creative potential ready to be unleashed. Innovation and creative execution is often generated from distinct insight. Our agencies need to work harder on connecting with consumers; backed with research to unearth insights that lead to distinctly innovative ideas.”
– Musharaf Hai, MD, L’Oréal Pakistan
To find out what the other corporate heads said check out the Aurora Annual!
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