Anything for the Brand

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GMT - 3 Hours Anything for the Brand

Post by News Poster on Fri Dec 20, 2013 5:57 pm

Marylou Andrew profiles the controversial Muhammad Ahmed
Read all about it in the Aurora Annual!
“I don’t become emotionally invested in brands, it doesn’t work for me; people, brands, relationships are all objectives to be achieved and then you move on. The minute you get attached, you start losing objectivity, and that is very important to me. I will get passionately involved, messy, down and dirty with a particular project or KPI and then I will move on. I guess I am like that… cold.”
“I am not a big fan of stealing or adapting and if a client asked me to do it I would try and give at least one option of my own but if they don’t like it then they win. At the end of the day, if it works, it works… whatever we do, has to deliver numbers.”
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