Syed Shakeel Hasan, ECD, JWT Pakistan on communicating with Pakistani consumers

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GMT - 3 Hours Syed Shakeel Hasan, ECD, JWT Pakistan on communicating with Pakistani consumers

Post by News Poster on Fri Dec 20, 2013 5:56 pm

Read the complete interview in the Aurora Annual!

“The people who are creating the advertising are disconnected from the people who are consuming the products. I was lucky to have been born and bred in Saddar. I have lived all my life downtown, so I know the nuances that go on in the daily lives of the people who live in apartment blocks…”
“We don’t have a middle ground for Urdu; we either use very salis (simple) Urdu or very proper Urdu or very Indian tapori (street language); we have to find our own local colloquial language.”
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