Syed Shakeel Hasan, ECD, JWT Pakistan on communicating with Pakistani consumers
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Syed Shakeel Hasan, ECD, JWT Pakistan on communicating with Pakistani consumers
Read the complete interview in the Aurora Annual!
“The people who are creating the advertising are disconnected from the people who are consuming the products. I was lucky to have been born and bred in Saddar. I have lived all my life downtown, so I know the nuances that go on in the daily lives of the people who live in apartment blocks…”
“We don’t have a middle ground for Urdu; we either use very salis (simple) Urdu or very proper Urdu or very Indian tapori (street language); we have to find our own local colloquial language.”
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