Talking Heads – Khalid Rauf, CEO, Lowe & Rauf

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GMT - 3 Hours Talking Heads – Khalid Rauf, CEO, Lowe & Rauf

Post by News Poster on Fri Dec 20, 2013 5:53 pm

Aurora asked Pakistan’s leading agency heads: Are ad agencies now finding themselves playing second fiddle to the media agencies in terms of their clients?
“Financially maybe, but in terms of a brand’s strategic input and creative development most ad agencies are still very much taking the lead!”
– Khalid Rauf, CEO, Lowe & Rauf
Read what the other agency heads had to say in the Aurora Annual!
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