MGT301 - Principles of Marketing Midterm papers

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GMT - 3 Hours MGT301 - Principles of Marketing Midterm papers

Post by Admin on Fri May 13, 2011 4:11 am

MGT 301
Total question 32
Total mcq 28
Two question 3 marks
Two question 5 marks
22 mcqs old papers and 6 mcqs new
what is a difference between idea generation and idea screening 3 marks
New product development related question 3 marks
Define the marketing research and describe four marketing research 5 marks
last question 5 marks

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GMT - 3 Hours Re: MGT301 - Principles of Marketing Midterm papers

Post by =**Fairy** = on Fri May 13, 2011 4:13 am

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GMT - 3 Hours Re: MGT301 - Principles of Marketing Midterm papers

Post by =**Fairy** = on Fri May 13, 2011 4:13 am

Are Services different from products?..If yes then HOW?
Define Business Market...What are the characteristics of Business Market
What do u understand by business market and Businesss buying process?
What are the three main steps which planners should think about?
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GMT - 3 Hours Re: MGT301 - Principles of Marketing Midterm papers

Post by =**Fairy** = on Fri May 13, 2011 4:14 am

Total 32 questions
28 mcq's mostly from past papers, 4 subjective ques
Why it is important to divide international market into segments? (3 marks)
What are the uses of market research? (3 marks)
What are the advantages and disadvantages of micro-environment marketing? (5 marks)
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sorry I forget 1 question of 5 marks
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GMT - 3 Hours Re: MGT301 - Principles of Marketing Midterm papers

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